STARBUCKS
All Out Pumpkin Spice
Starbucks asked us to celebrate the nation’s love affair with the iconic Pumpkin Spice Latte.
Our solution: Go big on Pumpkin Spice - loud, proud, and unapologetically original. We set out to remind everyone that Starbucks is the one who started it all, with a playful, self-aware wink.
From giving a pumpkin mug influencer status as a rap star, to sparking a Pumpkin Spice Latte party across TikTok and an obsession-fuelled radio spot - we made sure the PSL owned the spotlight.
KEY VISUALS
FIRST TASTE
Driving hype before the launch by turning the PSL into a rapping influencer. The main character of the season.
PAID SOCIAL
Celebrating the PSL obsession
RADIO
Two colleagues compete over their pumpkin spice obsession in this 30 second radio spot.
INFLUENCERS
To honour fans going all out for pumpkin spice, we launched the Pumpkin Spice Latte Party - a TikTok duet party kicked off by influencers. All it took to join: a pumpkin outfit, a celebratory spirit, and the drink that started it all - the iconic PSL.
FAKE MERCH DROP
To fuel the pumpkin spice obsession, we tapped into new CGI tech to create some fake merch.
