STARBUCKS
Keep Doing You
The New Year arrives with a whole lot of pressure to change yourself and become a better you.
So to launch Starbucks’ feel good winter range we decided to be the inspirational brand by inspiring exactly… nothing. Nothing but enjoying a moment with your fave coffee.
Across DOOH, social and digital our campaign used a tongue-in-cheek TOV and vibrant visual style to encourage our customers to simply enjoy the small stuff.
This was our first campaign for Starbucks as their leading agency (no pressure) but they loved that we took their brand in a bold, fresh direction and were thrilled with the results (one of our videos reached 4.5 million views on TikTok).
DOOH
We launched with tongue-in-cheek DOOH, parodying motivational Pinterest quotes.
Social Video
Playful video that highlighted how the good stuff is in the small moments.
Paid digital
Using fresh Gen-Z language with playful colours to promote the winter range across website, app and paid.
Emaill
Subverting the boring emails that flood our inbox to drive cut-through to Gen Z.
