ROYAL OPERA HOUSE
New Worlds Await
After helping to win the pitch for the Royal Opera House, I became their lead creative.
They wanted us to reposition the brand for a fresh (young) audience of culture lovers. So after two years of staying at home thanks to the pandemic, we developed a new creative platform ‘New Worlds Await’ that tapped into people’s collective desire for escapism. Each touchpoint invited people to step into new worlds via a portal device.
For an institution like the Royal Opera House, this was a brave step and we worked closely with the brand to move them in a fresh direction, while also not alienating their loyal older fanbase.
We launched our brand campaign cross TVC, OOH, social and digital, as well as helping them to promote their new online streaming platform and their promotion for under 25 year olds.
OOH
Inviting commuters to escape to magical new worlds.
TVC
Taking viewers on a journey through undiscovered lands.
£25 for under 25s
To promote the £25 tickets for under 25s, we created a suite of videos summarising ballet and operas in 25 words. Making the inaccessible accessible.
Streaming TVC
To launch the Royal Opera House’s new streaming platform we wanted to show the endless productions available to discover online.
Without the time/budget to do a shoot, we used their existing footage to create an infinite journey through their productions.
Paid
Turning devices into dynamic stages to promote the streaming service.
