FIAT

Funeral for your 20’s

Fiat wanted to promote their new 500X for a pre-family audience, entering their 30s.

So I came up and co-wrote this dark comedy film, that captured the relatable reluctance to leave behind your 20s.

In the end, the Fiat 500X makes the transition into your 30’s just about doable.

The film gained over 3 million views and was featured as the Drum’s Ad of the Day.